Hasbro: a peek inside the toy chest

“Here we bring magic to life.”In this episode, we’re taken into the enchanting world of Hasbro, a toy and games company. Guided by Chris Whipple, Senior Design Engineer and Justin Pringle, a creative force behind the beloved brands such as Potato Head and Furby. In Rhode Island we uncover the magic behind some of the most iconic toys ever created.We hear about a pivotal moment in toy history during the 1970s and 1980s, highlighting how story-driven play became a major trend and we explore the breakthrough release of Furby in 1998. Chris and Justin explain how Furby’s design allowed for almost all of its movements to be controlled by a single motor, making it an affordable robotic toy. They take us down ‘Memory Lane,’ a treasure trove of Hasbro’s rich history, spanning over a century. From the original Monopoly game board to the latest innovations, this episode is a nostalgic and fascinating journey through the world of toys.Find out more about Hasbro here.Find out more about FlexPLM here and OnShape here.Your host is Paul Haimes from industrial software company PTC. Episodes are released bi-weekly. Follow us on LinkedIn and X for updates.This is an 18Sixty production for PTC. Executive producer is Jacqui Cook. Sound design and editing by Clarissa Maycock. Location recording by Georgia Wright. And music by Rowan Bishop.