Hasbro Brings AI Characters to Life

Hasbro’s diving headfirst into AI, launching animated versions of 12 legendary characters—from Optimus Prime to Mr. Potato Head—designed for interactive brand experiences and customer service. Fueled by rising unauthorized AI clones, they’ve teamed up with ElevenLabs and launched their own AI studio, Sixth Wall, to control the narrative. While marketed for teens and older, experts warn kids may treat these AI personalities as real friends, and AI ads are already proven highly persuasive. Hasbro’s working with safety groups and using official voice talent, including Frank Welker, to ensure authenticity—but some fear these digital characters might stray from fan memories or even prioritize sales over storytelling. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/bfbfde1b3fa924c1