Hasbro vs Mattel | Screen Dreams - Business Wars (Ad Free...

What this episode covers

With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: how? Mattel’s also finding out the hard way that Barbie’s reign as the queen of dolls is no longer secure. Challengers to her throne are emerging and the first strike against the dream doll comes not from Hasbro, but from within its own offices.

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Frequently Asked Questions

How long is this episode of Business Wars (Ad Free)?

This episode is 29 minutes long.

When was this Business Wars (Ad Free) episode published?

This episode was published on April 8, 2019.

What is this episode about?

With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: how? Mattel’s also finding out the hard way that Barbie’s...

Can I download this Business Wars (Ad Free) episode?

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