Hashing out the New Rules of Marketing - with Jonathan Becher of SAP

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

In this informal discussion shot in Palo Alto, Jon Reed of http://www.JonERP.com talks with Jonathan Becher, Chief Marketing Officer, SAP, about the "new rules of marketing" and how this impacts not only software vendors but consumers. The guys talk about the impact of personalization, the limitations of a Klout-oriented view of Influence, and how a "pull" approach to marketing creates new challenges for all companies, SAP included.

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This episode was published on February 20, 2012.

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