Hashmukh Kerai & Jack Charlesworth on Entering the Creative Industry

Jack Charlesworth landed one of London's most coveted motion internships at DixonBaxi straight out of university through the Adobe Creative Apprenticeship. Hashmukh Kerai has spent 14 years freelancing as a 3D artist and motion designer, working with global brands and now giving back as an Adobe mentor. Together, they get into what nobody tells you about making it in the creative industry: the fear, the imposter syndrome, the power of in-person events, and why the way you present your work matters as much as the work itself.Hashmukh Kerai is a London-based 3D Artist and Motion Graphic Designer with over 14 years of freelance experience. Originally rooted in film and production, he followed his passion for VFX into motion graphics and has since worked with brands including Amazon, Pepsi, Adidas, Nike, TikTok, and Adobe. He's also a speaker, Adobe mentor, and passionate advocate for South Asian artists in the creative industry. https://www.instagram.com/hashmukh/Jack Charlesworth is a multidisciplinary motion designer and Adobe Creative Apprentice, currently interning at DixonBaxi one of London's leading brand and design studios. He landed the role after connecting with the Adobe team at the D&AD New Blood Awards. His practice blends motion, brand identity, and wit, with a love for finding the idea before reaching for the tool. https://www.instagram.com/saslovesyou/Gili Ofir is Community Engagement Specialist at Adobe, based in London: https://www.instagram.com/giliofir/(00:00:00) Introduction(00:06:55) Workstations & Real-World Inspiration(00:11:22) What Is the Creative Apprenticeship(00:14:17) Jack's Path Into Dixon Baxi(00:19:36) Mentoring & the Freelance Crash Course(00:22:53) Putting Yourself Out There(00:25:25) Mentors Leading Commissions(00:28:49) The Program's Secret Sauce(00:31:30) Creative Community & Loneliness(00:33:02) First Days at Dixon Baxi(00:36:46) Adobe's Employer Partner Network(00:39:05) Skills University Doesn't Teach(00:42:01) Trends to Leave Behind in 2026(00:44:09) AI as a Tool, Not the Output(00:47:17) Favourite Projects & Portfolios(00:52:35) Best & Worst Career Advice(00:57:43) Where Creativity Is Heading