Hatchet Job #34 - Trip Hawkins Interview, Part Six

Trip Hawkins, founder of Electronic Arts, talks to us about modern-day EA closing its casual label, its relationship with creative developers, how he balances being a creative person and a businessman and what he thinks of Sony's HOME for Playstation 3.UPDATE:We had some questions about Trip comparing HOME to WoW.  I got in touch with him and he said this:"The only reason I noted WoW and HOME together is that they are both from hardcore game companies with a hardcore bias.  Hence they both care about 3D graphics and immersion based on audiovisual realism, and their concept of "social" is to be gameplay competitors online.  By contrast, what I call the Omni Consumer is more socially motivated and is more likely to adopt technology that is simpler and more convenient and that they know their friends can handle, plus the Omni Consumer may be seeking social benefits like making a date in real life."To find out more about the omni consumer concept, listen to part two of the interview.With: Someguy, Souldaddy21 min. talk / no music / 12.8 MB Email us