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Hatte Dr. Oetker wirklich einen Doktortitel?

EPISODE · Jan 30, 2024 · 12 MIN

Hatte Dr. Oetker wirklich einen Doktortitel?

from Marketing-GeschichteN

#6 Einem Doktor kann man vertrauen - oder nicht? Wer heute einen Kuchen oder Brot backen möchte, greift höchstwahrscheinlich zum Backpulver. Aber wer hat das eigentlich erfunden? Und wieso ist das immer in so kleinen Tütchen? Die Antwort darauf bekommt ihr in dieser Folge von Marketing-GeschichteN. Wir tauchen ein in die Geschichte einer Firma, die schon immer cleveres Marketing gemacht hat - und das nicht zuletzt mithilfe der Doktors im Firmennamen. Vielen Dank an Dr. Oetker und im Speziellen an Herrn Andresen für die freundliche Genehmigung, dass ich den Ton aus der Werbung mit Frau Renate verwenden durfte. Hinweis: Ich unterschlage Hannelore Cremer in der Folge ein R. Die Schauspielerin heißt nicht Hannelore Creme, sondern Cremer. Entschuldigt, bitte.Kontakt: Wenn du mir Feedback oder einen Themenvorschlag zukommen lassen möchtest: Instagram: @marketinggeschichtenMail: [email protected]: guterdinge.blogQuellen (online, Auswahl)Wissensforum Backwaren e.V.: Backpulver - Geschichte und Wissen heuteDr.Oetker - Das Geschäftsjahr 2022 in Zahlen  Dr. Oetker - Dr. Oetker als Pionier des Werbefilms Dr. Oetker - Produktgeschichte Smithsonian Magazine: The Great Uprising: How a Powder Revolutionized BakingDeutsche Welle (DW): Dr. Oetker und die NazisDie Zeit: Mein Vater war Nationalsozialist Versandhandelsrecht: Vorsicht bei Werbung mit TitelnYouTube: Frau RenateDanke fürs Zuhören! 💞Wenn dir der Podcast gefällt, freue ich mich über eine Bewertung oder einen Follow.Wenn du Themenvorschläge hast, schick mir eine Mail an [email protected] möchtest Marketing-GeschichteN unterstützen? Spendier mir einen Kaffee: https://ko-fi.com/marketinggeschichtenMehr von Marketing-GeschichteN findest du hier:Zum Blog mit Bildmaterial und Zusatzinfos: https://guterdinge.blog/Folgt dem Podcast auf Instagram: @marketinggeschichtenHost, Produktion, Schnitt und Recherche: Nadine von Piechowski Musik: Audiojungle  Hosted on Acast. See acast.com/privacy for more information.

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Hatte Dr. Oetker wirklich einen Doktortitel?

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