Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

“I just don’t hear a lot of good reasons why this can’t be automated”. Can an algorithm allocate ad budget better than a human media buyer? Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack incrementality testing, marketing mix modeling, and early agentic media buying. Geo lift holdouts and attribution debiasing point toward a future of automated budget decisions. Olivia shows how A/B testing replaced ROAS benchmarks at Haus. Control groups and treatment cells now anchor every incrementality read. Connor Rolain also shares how one conversion campaign test reshaped HexClad’s Meta strategy. The team ties it all back to multi-touch attribution for faster decisions. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel Proppel https://9ops.co/weareproppel Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators More from OperatorsOperators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/

Episode metadata supplied by the publisher feed · Published Aug 14, 2026

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Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

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