HauteCarat with President Abdul Mazin

On this episode of the Glam & Grow podcast, we spoke with Abdul Mazin, Founder and President of HauteCarat.HauteCarat designs beautiful lab-grown diamond jewelry. Despite the fact that lab-grown diamonds are chemically, physically, and optically indistinguishable from their mined counterparts, there’s still a bias against them among buyers and sellers in the diamond industry. One of the lessons Abdul shares in the episode is the perceived knowledge about the cheaper prices of lab-grown diamonds: that only “budget shoppers” would be interested in them. Yet HauteCarat’s experience has been the opposite. Their customers have large budgets to spend but are more focused on value and ethics.Abdul gives insight into:Why the “old school” players in the diamond industry weren’t selling lab-grown diamondsHow HauteCarat got a chance with Nordstrom How a diamond is “grown”How lab diamonds are better for people and the environment Abdul also shares the evolution of HauteCarat’s wildly popular “try at home” rings, and what pivot they made early on to better qualify those customers.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co