HAVAIANAS: moda, cultura e um pé no futuro

from Heads Ahead · host CoCreators

Como uma marca de chinelo virou um ícone global de moda, brasilidade e inovação?Neste episódio do Heads Ahead, Dri Elias conversa com Maria Fernanda Albuquerque, CMO global da HAVAIANAS, sobre a construção de uma marca que hoje calça o mundo com identidade, estratégia e muito repertório.Falamos sobre o processo de transformação da marca, o impacto da cultura brasileira no mundo (sim, o Brasil virou cool!), as parcerias com Zara e Dolce & Gabbana, o uso estratégico de influenciadores como Gigi Hadid e o compromisso com acessibilidade e sustentabilidade.Uma aula sobre branding com alma, influência cultural e o papel do marketing na construção de futuros possíveis.🎧 Dê o play no futuro!

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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HAVAIANAS: moda, cultura e um pé no futuro

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This episode was published on June 5, 2025.

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