Have a Shitty Weekend

I imagine you're out & about today.  Out celebrating.  Enjoying yourself.  Frolicking with family & friends. I mean, it's a national holiday, and isn't that what we do on holidays? For the few who are unaware, and live under a rock. It's Opposites Day today. Truth be told.... I found this out just a few minutes ago. You can leverage this in your busienss beyond today. Here's how: Do the opposite of what everyone in your industry is doing. If you follow Ben Settle, he made emailing daily popular. It used to sound insane. As everyone used to preach to email once a week. Not Ben. And he has the sales numbers to prove that it works quite well. It's pretty popular among people on Twitter. Ben does a lot of things that "go against the grain". However, it gets him an avalanche of attention. And a loyal tribe. It also gets him haters, but that is to be expected. How can you "go against the grain" in your marketplace? Years ago, when I have a jewelry store, I offered 110% money back guarantee. That was absolutely unheard of. Doing the opposite of what your market does will get you attention. It could bring you in an avalanche of sales, too. It could help you build a loyal, I'll-buy-anything tribe. It could also bring out some hate. That's ok, too. That means you're standing up for something. In today's world, that is something that is lacking. Another simple idea that won't piss off many: Send hand-written thank you cards. I been doing this for years, and enjoy doing it. Even though my hand writing looks like Michael J Fox's. People's jaws drop to the floor when an online marketer sends them a thank you card. Especially the people overseas. In fact, I just dropped one off in the mailbox yesterday. This gentleman out of Minnesota, with the same name as me, picked up my "Brain Dead" Simple FB Ads course.