Have we reached peak function?

from Express Checkout · host Express Checkout, Nate Rosen, and Jenna Movsowitz

Welcome back to another episode of The Express Checkout Podcast! This week, we’re catching up on a bunch of launches from the past few weeks, from David Protein’s new ready-to-drink milkshake, to the Liquid Death’s founder’s new brand and Beyond Meat’s latest (bizarre) attempt to regain relevancy. Plus, we’re getting into what “peak function” looks like, why “supplements for your supplements” might be the next big thing, and more. Let’s get into it → The Breakdown 0:00 - What we’ve been loving lately 4:55 - David Protein milkshakes and $250M raise 10:43 - Liquid Death’s founder’s new business 17:36 - Bero’s NA beer goes premium in glass 22:05 - Girl Scout Cookies x BARK and Partake 25:53 - Alec’s Ice Cream x Purely Elizabeth 29:19 - Beyond Meat’s bizarre new direction 38:46 - Folgers goes functional 43:38 - Optimum Nutrition’s NA protein beer 46:17 - Supplements for your supplements PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here :) 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe