Have You Heard of the Dollar-based CAC Payback Period?

In episode #94, I address a variation of the traditional CAC Payback Period. This is a great supplement to your traditional SaaS metrics. - What is CAC Payback Period? - What is Dollar-based CAC Payback - When should I use these? Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray