Having A Cultural Mindset For DEI With Imma Folch-Lázaro

As the landscape of DEI changes, we have to change with it! Next up on the Communicate Like You Give A Damn podcast, Host, Kim Clark leads a compelling discussion with Imma Folch-Lázaro, a seasoned PR agency owner based in Barcelona, Spain. Not only do Imma and Kim combat the stereotypes of a historically patriarchal society, but together they dive deep into Imma’s approach to coaching clients in inclusive language while advocating for genuine DEI efforts. Imma also guides a conversation surrounding Spain’s governmental initiatives, while shedding light on corporate accountability and the role of PR in driving meaningful cultural shifts. Authenticity and sincerity are at the core of this discussion that urges organizations and communications professionals to go beyond performative gestures and embrace substantive change. About The Guest: Imma Folch-Lázaro, a seasoned professional since 1996, has been instrumental in enhancing the visibility and market share of over 500 companies through LF Channel. As a consultant for new ventures and a distinguished social media trainer for executives, Imma leverages her extensive experience and ongoing training to specialize in business setup, consultancy, channel management, marketing, talent acquisition, and PR with a keen focus on Diversity, Equity, and Inclusion (DEI) in Europe. Her strength lies in IT and consumer electronics companies, where she serves as a facilitator and trainer in DEI, Social Selling, and Management, incorporating PNL and coaching techniques. An avid learner and LinkedIn member since May 2004, Imma's personal goal is to contribute positively to those around her, guided by her belief that life is 10% what happens and 90% how you deal with it. Find Imma Here: Website LinkedIn Instagram About Kim: Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands. She speaks at conferences, writes custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Kim is a member of the LGBTQ+ community, a cisgender woman, Native American (Muscogee Nation) and a mom of two kids with disabilities. These marginalized identities and the privileges that come with society seeing her as White motivate her daily for social change. Communicate Like You Give A Damn Podcast Website Instagram LinkedIn YouTube TikTok Thank you for listening! Please review, leave a comment and subscribe!