Haywood Highlights: Peaceful Places, Endless Possibilities

Join us as we talk with Corrina Ruffieux! Corrina is the Executive Director at Haywood County Tourism Development Authority and brings over 25 years of tourism leadership to her role. In her 2.5 years in Haywood County, she has led the creation of the county’s first Destination Master Plan, launched a full destination rebrand, and guided recovery efforts following Hurricane Helene—earning her the Haywood County Leader of the Year award. Her approach blends strategic vision with community collaboration, helping position Haywood as a model for sustainable tourism and destination stewardship.