He Bet His Life Savings on Limoncello and Its Working ~ Stefan Di Benedetto

Hey Crew!Picture this. You win world's best liquor. You're in Qantas first class lounges. You're in over 500 venues across the country. And you got here by betting every dollar you had on a family limoncello recipe.That's Stefan Di Benedetto's story.Stefan is the founder of Solbevi, the world's first limoncello spritz in a can, born from an Italian family tradition and $300k of his own savings. He quit construction, watched three capital raises collapse at the last minute, ran out of stock before the Formula One, and kept going anyway.We cover:The Saturday afternoon that sparked the world's first limoncello spritz in a canHow he landed Dan Murphy's 9 days after launching by guessing a category manager's emailThree capital raises. Three last minute collapses.The Formula One stock disaster. He ignored his gut and paid for it.How a conversation with a stranger on a Qantas flight led to his cans being served in first class loungesHis fiancée's breaking point after two years of never seeing him and what finally changedWhy his advice to new founders is "don't do it" (and then the real answer underneath that)One of the most entertaining and honest episodes we've had on the show. Stefan is the kind of founder who just makes you want to back yourself.Check out Solbevi and follow Stefan on Instagram. Subscribe to Fayl Tales on YouTube and Buzzsprout, and follow us @fayltales everywhere.Follow us on all platforms!Instagram ~ @fayltalesTiktok ~ @fayltales LinkedIn ~ @fayltales