He Built a $4B Real Estate Company by Doing ONE Thing Better Than Everyone Else | Anthony Lamacchia

Anthony Lamacchia didn't build a multi-billion-dollar real estate company by accident. Anthony has built one of the fastest-growing real estate organizations in the country—closing over $3.3B in volume and more than 6,000 transactions in a single year. In this episode of Stay Paid, Anthony breaks down why recruiting is the true engine of brokerage growth, how he evaluates acquisitions, and what agents must do to survive and win in today's market. From calling your sphere to building culture, producing leads, and communicating like a true leader, this conversation is packed with no-fluff advice for agents, team leaders, and broker owners who want real growth—not excuses. 📝 What you'll learn: Why recruiting is the #1 job of every broker owner The top criteria Anthony uses before acquiring a brokerage What causes acquisitions to fail (and how to prevent it) How producing company-generated leads changes agent retention Why most agents struggle with follow-up—and how to fix it The simple script for calling your sphere (without being awkward) How great leaders communicate so people actually listen What Anthony would do differently if he started over today 📲 Follow Anthony: https://www.instagram.com/ajlamacchia 🏠 Work with Anthony: https://www.lamacchiarealty.com/ 🧠 Crush it in Real Estate training: https://crushitinre.com/