He Built a Thriving Business Without Funnels, Ads, or a Big Team

In this episode, Ken Freire sits down with Todd Linder to explore the hidden value ministry leaders bring into the marketplace—and why so many of them struggle to communicate that value when searching for a new role. Todd shares his own transition out of church work, how that journey led him to build Launch Point, and the simple business principles that helped him grow a niche coaching company through trust, LinkedIn, and word of mouth.Resources Mentioned Launch Point — https://www.launchpoint.co/Timestamps 00:01 - 02:17 | What Todd does and why ministry leaders get overlookedTodd explains how he helps pastors and ministry staff translate their experience so they can land roles in the marketplace. 02:17 - 11:14 | Todd’s origin story: from church staff to career coachHe shares his own difficult transition out of a large Atlanta church, his move into HR, and the LinkedIn post that revealed a major unmet need. 11:14 - 13:31 | How Launch Point helps clients get hiredTodd breaks down his process: career clarity, translating experience, optimizing resumes and LinkedIn, networking strategically, and negotiating offers. 13:31 - 18:04 | Finding clients in a niche market through LinkedInKen and Todd discuss why LinkedIn became the natural top-of-funnel channel and how a clear niche message in Todd’s headline helps the right people find him. 18:04 - 22:24 | The cost of ‘guru garbage’ and why integrity mattersTodd reflects on buying into overpriced coaching promises, while Ken shares why he started the podcast to spotlight operators who get real results. 22:24 - 30:08 | Practical business advice: simplicity, sustainability, and word of mouthTodd explains why founders should avoid frantic experimentation, keep marketing simple, focus on serving clients well, and celebrate wins publicly. 30:08 - 32:54 | Honest marketing vs. hypeTodd talks about resisting the temptation to market with outlier success stories and why protecting a good name matters more than flashy promises. 32:54 - 41:19 | Fast Five: delegation, product, AI, coaching, and legacyIn the closing segment, Todd shares what he’s experimenting with, how AI is reshaping coaching, and the family-centered legacy he hopes to leave behind.