He Built the Most Clever Cycling Start-up You’ve Never Heard Of

When James Harrison first wheeled out his old mountain bike in 2015 to commute 10 miles to work, he didn’t know he was starting a journey that would turn him into a two-time cycling entrepreneur. What began as a struggle to get up the hills without gasping for breath has since evolved into two purpose-driven businesses — Souplesse Cycling and Q Bike Wheels — and a mission to make cycling more enjoyable and effortless for everyone.In his recent interview on the Ride to Success podcast with host Pedro Couto Lopes, James opens up about his late start in the sport, the engineering mindset that fuels his ventures, and what it really means to blend passion, problem-solving, and persistence.Listen NowThis conversation with James Harrison is a must-listen for anyone navigating the intersection of sport, business, and purpose. It’s a story of curiosity, courage, and the power of solving real problems — on and off the bike.Listen to the full episode on the Ride to Success PodcastAvailable on Spotify, Apple Podcasts, and YouTubeTopics Discussed• The Journey into Cycling: First Ride and Early Experiences• Mistakes and Learning in Cycling• Merging Engineering with Cycling: The Birth of Souplesse Cycling• Lessons from Cycling: Persistence, Humility, and Feedback• Launching Q Bike Wheels: Solving a Pricing Problem• Balancing Data and Intuition in Cycling• The Challenge of Managing Two Businesses• Turning Passion into a BusinessThanks for listening#RideToSuccess