He Built the World’s #1 Hotel Marketing Website — Now He’s Building the Hottest Community in Hospitality.

Meet Josiah Mackenzie, Founder of Hospitality Daily — a community, podcast, and email newsletter that helps hospitality professionals stay informed and inspired in this ever-changing and dynamic industry.  Josiah has spent his entire career creating, innovating and building in Hospitality. He founded a company called Hospitality Marketing Strategies which went on to become the #1 hotel marketing website in the world. Josiah then spent several years working for hospitality tech companies leading go-to-market strategies and helping these start ups get off the ground, scale, and in some cases even get acquired.  In this conversation, Josiah and I discuss: What STR owners and operates can learn from some of the leading boutique hoteliers about brand building and marketing The most interesting insights he’s garnered from hosting a daily podcast  Why he’s bullish on building his brand and the Hospitality Daily community on LinkedIn The biggest opportunities he sees for hospitality entrepreneurs today And so much more This episode is brought to you by our friends at OptimizeMyBnB I’ve been trying to find someone who I think understands the platform and marketing strategy better than me that I can refer you all to… And I’m happy to say that I think I’ve found him. Meet Daniel Rusteen — he’s a former Airbnb employee, full-time digital nomad, and author of “Optimize Your BnB” which has sold over 50,000 copies by word-of-mouth alone. Daniel has lived on Airbnb for more than 2,500 nights and has helped hundreds of hosts via his consulting, his program, and his thought leadership, increase their listing’s rank on Airbnb. If you’re newer to the STR space, or if your listings are starting to drop in rank, I want to encourage you all to do one of two things — if not BOTH — of the following: Buy Daniel’s new book, “Profitable Properties: Airbnb Insider Secrets” — you can get it on Amazon for just $10 Join Daniel’s 9-week program and he’ll teach you everything you need to know about optimizing your STR for Airbnb, VRBO, Google Search, and beyond.  You can use the discount code BTS for 40% off the program between now and the end of the 2023 calendar year. Daniel will teach you what the top 1% of short-term rental owners and managers already know about how to fully optimize their STRs across OTAs and beyond.  Recent episodes you might enjoy: How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses He Was Airbnb’s 13th Employee — And Here’s What He Thinks the Future of the Hospitality Industry Will Look Like Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.