He Built Wrong Product: Now His AI Tool Gives 10x Results | THC: Rajiv Shah x Jigar Sagar

Most small businesses don’t have a marketing problem.​They have a spending problem.They jump from agency to agency, burn cash on influencers, build large in-house teams… and still can’t answer one basic question:“Does this actually get me customers?”​​In this episode of The Hidden Code, I sit down with Rajiv Shah, CEO and Founder of Someli; an AI social media content creation and community management tool that builds and runs your marketing library to unpack what’s really broken in small-business marketing today.​​We dive into:​How a dental clinic cut ad spend from AED 7,500 to AED 750 and still generated 300% more inquiries​Why most small businesses lose 90% of website visitors the moment they land on the page​The ugly truth about influencers and why views rarely translate into sales​How Someli uses AI to understand your business and build an objective-driven content library​Why 30–70% of marketing jobs may disappear and which skills will survive​Rajiv’s founder story: burning cash on the wrong product, scrapping it, and starting over​​If you’re a founder or small business owner, this conversation may completely change how you think about marketing, content, and growth.​​Listen to The Hidden Code on:​Spotify​Apple Podcasts​YouTube​​#Marketing #AI #SmallBusiness #Startups #Someli #JigarSagar #RajivShah #SocialMediaMarketing #FutureOfWork