he Cleanser That Started It All — Island Rx

“The Cleanser That Started It All — Island Rx”Island Rx is the product that, in many ways, started Keys as a company. It came from a real moment of frustration — our CEO and my life partner, Wendy Steele, recovering from melanoma surgery, found that every prescription cleanser her doctors recommended caused further irritation. She couldn’t find a single commercial cleanser that cleaned her skin without making things worse. So we made one.Island Rx is built on an authentic 18th-century Castile soap formula — cold-pressed olive, coconut, jojoba, and avocado oils, saponified into a pure soap. No sodium lauryl sulfate. No synthetic surfactants. No synthetic fragrance. The soap chemistry respects your skin’s acid mantle and doesn’t strip the stratum corneum — the protective outer layer that most commercial cleansers, even so-called gentle ones, damage with every wash.The micellar foaming pump delivers the formula at the ideal dilution concentration for even the most sensitive skin — the highest naturally-occurring concentration of micelles in a whole botanical cleanser. We add blood orange essential oil for natural antimicrobial and brightening properties, and sage for astringency and pore tightening.What customers tell us over and over is that their skin just calms down with Island Rx. Eczema improves. Rosacea flares less. Not because Island Rx treats those conditions — but because it stops aggravating them.If you’ve never found a cleanser your skin actually loves, start here. Island Rx at keyspure.com.