EPISODE · May 25, 2026 · 8 MIN
He Crashed Out Over This Cartoon // The Kenneth Noid Story
from Ray William Johnson: True Story Podcast · host Ray William Johnson
The Kenneth Noid story is a bizarre and tragic piece of fast-food history involving a 1989 hostage situation fueled by extreme paranoia. Domino's Pizza was running a highly successful advertising campaign featuring "The Noid," a claymation character who tried to ruin pizzas, alongside the slogan "Avoid the Noid." Kenneth Lamar Noid, a 22-year-old man from Georgia who suffered from severe mental illness, became convinced that the commercial campaign was a personal attack directly mocking him. Believing the company was out to get him, he entered a local Domino's restaurant, held two employees hostage for over five hours, and demanded $100,000 and a getaway car.
What this episode covers
The Kenneth Noid story is a bizarre and tragic piece of fast-food history involving a 1989 hostage situation fueled by extreme paranoia. Domino's Pizza was running a highly successful advertising campaign featuring "The Noid," a claymation character who tried to ruin pizzas, alongside the slogan "Avoid the Noid." Kenneth Lamar Noid, a 22-year-old man from Georgia who suffered from severe mental illness, became convinced that the commercial campaign was a personal attack directly mocking him. Believing the company was out to get him, he entered a local Domino's restaurant, held two employees hostage for over five hours, and demanded $100,000 and a getaway car.
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He Crashed Out Over This Cartoon // The Kenneth Noid Story
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