He Created the Only Magazine Dedicated to Tailgating — Here's What He's Learned | Craig Renfro

19 years ago, Craig Renfro and his wife sat down and brainstormed what they liked to do. The answers: drink beer, cook on a grill, watch sports. They searched for any media covering it and found nothing. So they started Tailgater Magazine — the only tailgating magazine that exists — out of the Dallas-Fort Worth area, and have been publishing it ever since.Craig joins Luke to talk about over a thousand college and professional events attended in his lifetime, what it takes to build a media brand in the tailgating space, how COVID nearly shut everything down but didn't, why LSU fans are the best and worst simultaneously, and what the world would look like if it operated the way a parking lot does before a game.What we cover: 19 years of Tailgater Magazine — how it started and how it survived · The search for tailgating media that didn't exist · Attending 1000+ sports events: Rangers, NASCAR, NFL, college · The LSU tailgate experience — the best food and the funniest crowd shift · How COVID hit the magazine and how they recovered · Why 13 years of Tailgating Challenge and 19 of Tailgater Magazine are more similar than different · What the world would look like if it operated like a tailgate parking lot