He doesn’t look like a TikTok star…but more than 70% of Walter Biscardi Jnr's $9M in travel sales came from TikTok.

In this episode of Everything Social Media & Travel, I sit down with Walter Biscardi from Where’s Walter Travel to unpack how he built a serious travel business off the back of social media — without chasing vanity metrics, doing hard sells, or acting like a stereotypical “creator.”We get into:- How Walter went from CNN / Emmy-winning producer / agency owner to travel advisor- Why TikTok Lives have become the biggest growth engine in his business- How a creator with just 29,000 followers can still drive millions in bookings- Why he hides his phone number and makes prospects book a call first- His “don’t sell” approach — and why it works better than the hard close- How his host agency KHM and CRM Tern helped him scale- Why social should create a flywheel, not just a funnelIf you run tours, travel, or any service business and want to understand how trust, content, and consistency turn into revenue — this one is packed. If you are a creator who is looking for how to earn 6 figures on social, this is for you.👇 Follow Walter: Where’s Walter Travel on TikTok / YouTube / Instagram🔔 Subscribe for more episodes on creators, formats, ads, and what’s actually working in travel social.