He flunked out of college and built a $15 Million Business | J.B. Sauceda, Unlocking Moves Ep. 70

From T-Shirts and Memes to Texas Country Reporter: J.B. Sauceda’s JourneyKurt Wilkin's Unlocking Moves explores pivotal moments in leaders' journeys that changed the trajectories of their lives and careers. In this episode, he visits with J.B. Sauceda, the host and executive producer of *Texas Country Reporter*. Their conversation covers storytelling, entrepreneurship, and overcoming burnout.J.B. began his career as a freelance photographer and designer, which led to a Texas-themed T-shirt business and, eventually, Sauceda Industries, a logistics firm that grew from his garage to over 100 employees before its acquisition in 2021. He candidly shares the burnout he experienced and the humility it took to step back and rethink his family life.An unexpected opportunity arose when J.B. was invited to take over *Texas Country Reporter* from the legendary Bob Phillips. He reflects on the excitement and pressure of stepping into this iconic role and his mission to revive the show's personal storytelling roots.Kurt and J.B. also discuss the power of storytelling in Texas and how ordinary people can bring families together. This episode serves as a reminder that sometimes the best moves happen when you just get out of your own way.About J.B. SaucedaJ.B. is the executive producer and host of Texas Country Reporter, a show highlighting the people and traditions of Texas. He has contributed to Texas Monthly and previously founded Sauceda Industries.About Kurt WilkinKurt has over 30 years of experience advising high-growth companies and is a founder of BusinessEarth and Managing Partner of Bee Cave Capital. He's a seasoned entrepreneur who has successfully guided many CEOs and entrepreneurs.Apple Podcast: https://podcasts.apple.com/us/podcast/unlocking-movesSpotify: https://podcasters.spotify.com/pod/show/unlockingmoves#UnlockingMoves #JBSauceda #TexasCountryReporter #Entrepreneurship #Storytelling