He Left Google at 36 to Build His Own Agency. Here's What He Learned. | Ben Lund | Fix My Fees Ep. 6

Ben Lund left Google at 36 to start Rise Marketing Group. Eight years later, he's running a full-service performance agency that's helped clients scale, get acquired, and land on Shark Tank.In this episode, Ben unpacks why marketing only accelerates what's already working, how AI is reshaping search (including the cautionary tale of a site whose traffic collapsed from 5,000 visitors to nearly zero after Google flagged it as AI-generated), and why he'll fire a toxic client before burning out a great team member.Whether you're weighing the leap into entrepreneurship or trying to make sense of AI in marketing, this one's worth a listen.Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email [email protected] to inquire about booking.Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com to get started.