He Lost $500M in One Minute — Then Bought 17 Amazon Brands Back episode artwork

EPISODE · Nov 14, 2025 · 1H 2M

He Lost $500M in One Minute — Then Bought 17 Amazon Brands Back

from Founder 2 Founder · host Sardor Umrdinov

What happens when your $500M fund collapses on a single Zoom call?Brian Burt, founder of Canopy Management, lived it — and came back stronger. In this episode of Founder to Founder, we talk about scaling an Amazon agency, managing 100+ people with zero micromanagement, and what it really takes to win in e-commerce in 2025.🔥 You’ll learn:• Why Amazon agencies collapsed — and how Canopy survived• How Brian built a $100M fund by acquiring 17 businesses• What products actually work on Amazon today• The “pods + profit share” model that scales teams fast• How to attract M&A investors without chasing them• Performance-based pricing: why it works (and when it doesn’t)If you’re building an agency, brand, or buying businesses — this is your blueprint.📌 Want to break down your own business model?Book a strategy session with me: https://intro.co/SardorUmrdinov?source=intro💬 Which would you try first — launching your brand or acquiring one? Let me know in the comments.

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He Lost $500M in One Minute — Then Bought 17 Amazon Brands Back

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