He Made $45,000/mo Making Memes

from Two Dads in Tech · host Daniel Berk

Episode 32: Daniel Berk (https://www.linkedin.com/in/danielberk/) goes solo dad this week, joined by meme mastermind Charlie Light — the guy behind viral Twitter personalities like John W. Rich, Hunter Cold Calls, and Chase Passive Income. They break down the business behind meme accounts, how to turn tweets into six figures, and what it’s really like building a content empire while raising toddlers. Also: LinkedIn cringe, alpha male memes, and the secret identity of Chet Newsletter Guy. — Show Notes: (0:00) Daniel flies solo — with meme legend Charlie Light (1:05) From John W. Rich to Chase Passive Income (2:06) The grind: posting 40 tweets a day (4:00) How new meme accounts are born (6:58) The secret sauce of viral growth (8:17) Explaining meme work to your kids (9:03) Dad life, coworking spaces, and working from your phone (11:26) Real-life ideas → meme gold (12:18) How meme accounts actually make money (13:38) Consulting, ghostwriting, and the $500k/year Twitter hustle (15:05) Ghostwriting clients and meme secrets (17:28) Finance background → Twitter alpha (19:21) What about TikTok, LinkedIn, Instagram? (22:10) Why LinkedIn loves low-effort memes (24:14) Twitter pays, but LinkedIn converts (25:09) Meet Chet Newsletter Guy (it’s not who you think) (27:14) Balancing parenting and always-on content (30:19) 5 hours > 80-hour grinds (32:14) Work vs. vacation — for parents, it’s all the same (33:06) So you want to start a meme account? Here’s how (35:37) Where to find Charlie online — Links: • Daniel Berk's LinkedIn – https://www.linkedin.com/in/danielberk/ • Charlie Light's Twitter – https://twitter.com/charlierich • Two Dads in Tech Newsletter – https://twodadsintech.com/ • Shop Two Dads in Tech – https://shop.twodadsintech.com/ • Listen on Spotify – https://open.spotify.com/show/30GQP8FPJoKpLGpYBahlFP • Listen on Apple – https://podcasts.apple.com/us/podcast/two-dads-in-tech/id1785662964 • Check out Dimmo – https://www.dimmo.ai/ — Follow the Two Dads: Subscribe, like, and share if you’re building, selling, or scaling in B2B SaaS. New episodes drop weekly. Let me know if you want title ideas for this one too.

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This episode was published on July 16, 2025.

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