He Made The Biggest Marketing Fail In History - The Todd Davis LifeLock Story

from Ray William Johnson: True Story Podcast · host Ray William Johnson

Todd Davis, the co-founder and CEO of LifeLock, became famous in 2007 for publicly displaying his real Social Security number in ads to prove confidence in his company’s identity-theft protection service. But the stunt backfired when his identity was stolen at least a dozen times, exposing flaws in LifeLock’s system.

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This episode was published on October 22, 2025.

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