He Quit Cooking for The Rock to Go All In On Instagram

Grow Traffic, Capture Emails + Sell More Stuff, visit grocerslist.comIn Episode 2 of Food Empire, Ben Jabbawy sits down with chef and creator Josh to explore how he transitioned from award-winning restaurants and celebrity private chef work (including Dwayne “The Rock” Johnson and Emily Blunt) into a full-time content business.Josh shares what it takes to win online in food content: consistency, speed, and making recipes feel familiar, plus how he built a real business model behind the views.In this episode, they discuss:The reality of cooking for celebrities (high volume, high demand, zero “no”)The 90-day content commitment that led to back-to-back viral videosHow simple, familiar ingredients can outperform “complex chef food” onlineMonetization strategy: brand partnerships, Substack memberships, and platform payoutsJosh Gale https://www.thechefoutwest.com/Connect with us:Ben Jabbawyhttps://www.linkedin.com/in/benjaminjabbawy/https://benjabbawy.com/about