He Risked It All For Southside Streetwear! FT Vish #122

On this episode of Talking Trophies, we sit down with Vish, the mastermind behind Southside Streetwear, to talk about building a brand from the ground up, surviving beef in the Aussie streetwear scene, almost getting sued by Universal Music, and how influencer marketing can actually work. From ethnic parent acceptance to designing drops, this convo is packed with insider secrets, wild stories, and a look into what’s next for the brand. You don’t want to miss this one! Make sure to follow and share this around Southside Street Wear Socials: https://www.instagram.com/southside.streetwear/ Website: https://www.southsidestreetwear.com/ Topics We Went Through To Make Your Life Easier: 0:00 Intro Trivia 7:00 Ethnic Parents Reaction To Dropping Everything To Start A Clothing Brand 13:36 Is There A Clothing Brand Beef In Australia 15:19 Where’d The Name Southside Street Wear Come From? 19:04 How Ads Can Make Your Business Grow 24:58 Getting A Brand Cult Following 27:33 Why Story Telling Is The New Form Of Marketing 30:29 Does Influencer Marketing Work? 36:49 Almost Getting Sued By Universal Music Group 40:52 How Do Clothing Brands Pick Their Models? 45:50 How Does A Business Find Its Target Market 49:10 What’s The Process Behind Designing New Drops 53:31 What Was Vish’s “I Made It” Moment 54:06 Why Do So Many Clothing Brands Start And End So Quick? 59:10 What’s Next For Vish? 1:01:58 Rayvo’s The Best Interviewer In The City