He Saw the Technology Chaos Inside Restaurants — Now Dan Diaz Is Cleaning It Up

In this episode of Digital Hospitality, Shawn Walchef sits down with Dan Diaz, founder and CEO of F3 Tech, to discuss why restaurant technology starts with strong infrastructure, not just great software. Diaz shares how his team helps operators navigate POS transitions, simplify complex IT environments, and build technology systems that support hospitality instead of getting in the way. They also discuss the importance of storytelling, building relationships at the National Restaurant Association Show, and why every restaurant has a story worth telling. Restaurant IT Requires Restaurant Experience – Dan Diaz believes technical knowledge alone isn't enough to support restaurants. His team is made up of industry veterans who understand the realities of service, allowing them to guide operators through stressful technology transitions with empathy, speed, and a hospitality-first mindset. Strong Infrastructure Powers Every Guest Experience – From POS systems and kitchen printers to cameras, music, and online ordering, nearly every tool inside a restaurant depends on a reliable network. Diaz explains why investing in the technology behind the walls is just as important as the software employees use every day. Every Restaurant Has A Story Worth Sharing – Beyond technology, Diaz encourages operators to document their journey. He believes founders often overlook the value of their own experiences, and that sharing both successes and setbacks builds stronger relationships, helps others in the industry, and creates lasting trust. Episode Links Dan Diaz LinkedIn: https://www.linkedin.com/in/daniel-d-diaz/ Dan Diaz Instagram: https://www.instagram.com/f3diaz/ F3 Technologies Online: https://www.f3tech.com/ F3 Technologies YouTube: https://www.youtube.com/@F3fixes/videos F3 Technologies Instagram: https://www.instagram.com/f3inc/ F3 Technologies Facebook: https://www.facebook.com/f3techinc Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services