He Sold His Jet Ski Startup…Now He’s Replacing Plywood With Recycled Plastic

Meet Jordan Darling, a serial entrepreneur whose journey spans from building the first electric stand-up jet ski to disrupting the $200B building materials industry with his new company, Supersede.In this episode of The Mark Haney Show, Jordan shares how he turned his early passion for engineering into a successful startup that was acquired by Nikola, what he learned during hyper-growth, and why he’s now on a mission to reinvent plywood using recycled plastic waste.Jordan breaks down how Supersede’s Marine Board is becoming a high-performance, waterproof, fully recyclable alternative to plywood and OSB—solving massive problems like deforestation, supply chain failures, and America’s plastic recycling crisis. We also dive into entrepreneurship, risk, partnership, fatherhood, and how he’s building not one but two companies (Supersede + Dupe Loops) with his closest friends.If you care about startups, innovation, sustainability, manufacturing, or the future of construction, this is a must-watch.Supersede Website: www.supersede.buildSupersede Instagram: https://www.instagram.com/supersedebuild/Supersede LinkedIn: https://www.linkedin.com/company/supersedematerials/Dupe Loops LinkedIn: https://www.linkedin.com/company/dupe-loops/Dupe Loops Instagram: https://www.instagram.com/dupeloops/Dupe Loops Website: https://www.dupeloops.com/Chapters: 00:00 – Preview: Plastic Waste, Recycling & Marine Board00:38 – Welcome to The Mark Haney Show & Introducing Jordan Darling02:13 – Flashback: First Electric Jet Ski & Meeting on the Water04:15 – Mark’s First Angel Investment & Free Form’s Big Break06:25 – Inside Nikola: Hypergrowth, Partnerships & Hard Lessons11:08 – Leaving Nikola & Turning an “Education You Couldn’t Buy” Into What’s Next11:33 – Supersede: Reinventing Plywood With Recycled Plastic18:15 – Boats, RVs & Why Supersede Started in the Toughest Environments23:50 – Automation, “Lights-Out” Factories & Beating Traditional Lumber30:11 – Dupe Loops: Allergen-Free Donuts, a Donut Truck & Heavenly Hunks Partnership38:20 – The “Entrepreneur Sickness,” Risk, Family & Redefining Success#Entrepreneurship #Startups #Supersede #JordanDarling #RecycledPlastic #SustainableBuilding #BuildingMaterials #Innovation #PlywoodAlternative #Manufacturing #CleanTech #CircularEconomy #PlasticWaste #GreenTechnology #VentureCapital #FounderStory #themarkhaneyshow ______________________________________________________________If this episode inspires you to be part of the movement, and you believe, like me, that entrepreneurs are the answer to our future, message me so we can join forces to support building truly great companies in our region. -Subscribe to my channel here: https://www.youtube.com/channel/UCom_​... -  Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CEO and founder of HaneyBiz -  Instagram: http://instagram.com/themarkhaney​ Facebook: www.facebook.com/themarkhaney LinkedIn: https://www.linkedin.com/in/markehaney​ Website: http://haneybiz.com​ Audio Boom: https://audioboom.com/channels/5005273​  Twitter: http://twitter.com/themarkhaney-This video includes personal knowledge, experiences, and opinions about Angel Investing by seasoned angel investors.  This content is for informational purposes only and should not be construed as legal, tax, investment, or financial advice.  Nothing in this video constitutes a solicitation, recommendation, or endorsement.#thebackyardadvantage #themarkhaneyshow #entrepreneur #PowerOfWith #SacramentoEntrepreneur #Sacramento#SacramentoSmallBusiness #SmallBusiness #GrowthFactory #Investor#Podcast