He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes

What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about?On this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger.In this episode:Why Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales)The credit card hacks, merchant cash advances, and "sharky" financing tricks that kept them alive early onHow a rebrand done entirely in-house launched them into retail dominanceThe Olipop collab, Wet January campaign, and why going all-in on partnerships actually worksWhat 13 years of an "accordion body" and entrepreneurial grind taught Sam about mental health and staying in the gameIf you think overnight success is real, this episode will change your mind.Follow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & KrogerThis episode is sponsored by Celsius.  Visit @celsiusofficial on Instagram to see all of their new flavors!This episode is sponsored by Marek Health.  Visit marekhealth.com and use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.00:00 Podcast Welcome Sponsors00:29 Goodwipes Intro Bathroom Talk01:57 Origin Story Frat House02:41 Long Road to Growth04:50 Rebrand Packaging Strategy06:59 Manufacturing Testing Basics10:04 Bootstrapping Rough Years12:01 Funding Retail Scale Up16:58 Field Marketing DNA19:14 Taboo to Mainstream IBS21:03 Collabs Ollipop Influencers24:26 Making Partnerships Work25:13 Breakthrough Moments26:15 Retail Wins Momentum27:21 Lowest Point Fundraising29:13 High School Dreams31:30 Health Wellness Journey33:18 Humor Brand Voice35:06 Design Creative Control36:44 Defining Success Goals38:40 Flushability Eco Testing41:14 Celebrity Fans Samples42:21 Walmart Exclusives Bentonville43:40 AI Tools Not Replacements46:59 Next Year Plans Events47:48 Festival Dream Wrap Up48:46 Where To Find Good Wipes49:16 Final Thanks Outro