He Stopped Posting for Likes and Built a Brand That Fills His Calendar

Before Kofi Da Silva was one of Ghana's most sought-after emcees, he was a national service person at a bank who said yes to hosting an end of year party because HR was on the line and he did not know what else to say.What happened after that call, and the decision he made sitting alone in his car after a friend's wedding, is what eventually built the brand he has today.In this episode of Likes Don't Pay Bills, Kofi talks about how he approached content without chasing likes, why he treated his Instagram page like an art gallery, and the philosophy behind showing up that has kept his calendar full long after the followers stopped being the point.This is not a conversation about going viral. It is a conversation about building something real.