He Studied $6.4 Trillion Worth of Founders. Here's What They Shared | Mark Macleod | Traction

Mark MacLeod, founder of Limitless.CEO, has sat with some of the most consequential founders in tech. As Ex-CFO of Shopify and FreshBooks, GP at Real Ventures, Canada's largest seed fund, and founder of a leading SaaS investment bank, he has personally overseen over $1 billion in exits. He has seen exactly what ends a founder's run, and it is rarely the market.After studying 11 founders who built a combined $6.4 trillion in enterprise value, Mark rebuilt his entire philosophy around one idea: your personal health is the ceiling of your company. Today he runs Limitless, a program where CEOs train like elite athletes to scale their companies without sacrificing their health, their families, or their longevity.In this episode, we cover:Why the number one reason founders came to Mark looking to exit was not valuationHow fit CEOs have outperformed the S&P 500 by 2.5x over four years and what that actually means for how you leadThe biomarker dashboard Mark uses to predict his own performance quarters in advanceWhat Zuckerberg, Chesky, and Tobi Lutke share that most founders overlook entirelyThe earliest warning signs that a high performer is headed toward a breakdownWhy your nervous system is your company's operating systemHow to design your role around your zone of genius the way Tobi did at ShopifyIf you are building for decades and not just surviving the next funding round, this conversation will change how you think about the relationship between your body and your business.