He Took Over a CNA School, Did it Pay Off with Carl Bossung

LIVE from HCAOA—15 minute conversation with Carl Bossung, Co-Founder of Senior1Care in Indiana.Highlights:20 year family owned business, 6 offices, 600 employeesFormer leader in a CPA firm, grew it from 20 people to 6,000Got into home care for care for his mom and anticipating the demand of the baby boomer generationThe bought a CNA school, because whoever gets the best employees in a service business winsThe CNA school was winding down, they were already hiring out of the school, so they decided to buy it, 11 years agoTo date, since they took it over, they’ve trained 5,000 CNAs and hire about 15% of themThey’ve never made money on the school, but the small loss, is worth sourcing the talent The other 85% are going out and getting jobs, and it’s a great way to give back to the communityThe school has a 99% pass rateSenior1 sources many high school and college students out of the school, only challenge is many want fixed hour work weeksThere are 72 procedures for CNAs to learn, in the school they learn it in one weekThe investment hasn’t paid off, but it’s their recruiting engineThey’ll offer caregivers the option to get their CNA paid for if they work consistently, with no call-offs, for 3-6 monthsSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team