He Turned Credibility Into Millions?! JJ Carter’s PR Playbook

Send us Fan MailFrom living in his car to running a multi-million dollar PR agency, here's how JJ Carter turned credibility into cold, hard cash.Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with JJ Carter, founder and CEO of GLDN PR. Learn JJ's proven strategies for getting featured in top publications like Forbes, Business Insider, and major podcasts without paying for placements. Plus his unique approach to crisis management, social media content strategy, and turning PR into actual revenue growth for your business.In this episode, you'll discover:* How to build credibility and authority online in 30 days using free PR strategies and podcast appearances* The 33% content framework for LinkedIn and social media: credibility-driven, authority-driven, and personality-driven posts* Why traditional PR firms fail to move the needle and how to use media placements to increase revenue and close sales* JJ Carter's exact playbook for starting from zero: landing Forbes features, press releases, and building third-party validation* Crisis management secrets: how to respond to negative publicity, handle controversy, and turn disasters into opportunities for brand growthConnect with JJ Carter - Founder of GLDN PR:Website: https://www.gldnpr.com/ LinkedIn: https://www.linkedin.com/in/jj-carter-aa293119b/Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. Thanks to Trafftrak for sponsoring todays episode. They keep businesses on track so your schedule never hits a red light! Head to trafftrak.com to get started This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.