He Turned Down Under Armour's Founder - Then Lost Everything! episode artwork

EPISODE · Feb 25, 2026 · 1H 21M

He Turned Down Under Armour's Founder - Then Lost Everything!

from Be Wealthy

Why Average Thinking Keeps You Broke (with Michael Bernoff)JOIN THE BE WEALTHY MASTERMINDWant to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.Michael:https://michaelbernoff.comhttps://www.instagram.com/michael_bernoff/?hl=enhttps://www.youtube.com/user/bernoffBestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different.TIMESTAMPS0:00 Introduction1:15 Growing Up Middle Class4:00 School Struggles and Arizona7:15 Turning Down Under Armour11:00 Meeting Jim Rohn14:15 Direct Sales Lessons17:00 The Two-Year Goliath20:15 What Wealth Feels Like24:00 Becoming a Speaker29:15 Power of Words32:00 Breaking Limiting Beliefs39:15 Old Identity Programs44:00 Money Conversations48:30 The $3 Auto-Transfer Trick53:15 Credit Card Optimization57:45 Parenting and Influence1:01:00 "Proud of Yourself" Shift1:05:30 Three Truths Technique1:13:45 Book RecommendationsBOOKS & RESOURCES MENTIONED- Average Sucks by Michael Bernoff- As a Man Thinketh by James Allen- The Way of the Peaceful Warrior by Dan Millman- Trance Formations by Richard Bandler- How to Win Friends and Influence People by Dale Carnegie- The Art of Exceptional Living by Jim Rohn- Challenge to Succeed by Jim RohnCONNECT WITH MICHAEL BERNOFF- Book: AverageSucks.com- Instagram: @michael_bernoff- Text INFLUENCE to 480-800-8051GET CONNECTEDWebsite: www.BeWealthy.comYouTube: youtube.com/@bewealthybrettInstagram: instagram.com/bewealthybrettFacebook: facebook.com/brettbewealthyX/Twitter: x.com/bewealthybrettFREE RESOURCESFree Tools & Downloads: https://www.bewealthybrett.com/resourcesCost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.comInfinite Banking Education: SaveLikeaBank.comSelf-Directed IRA: MaxOutRetirement.comTrust & Entity Structure: SetupMyEstate.comOff-Market Deals & Direct Mail: TheMagicMailers.com1031 Exchange: Exchange1031Now.comBookkeeping & Financial Services: BooksOffMyPlate.comPPC & Digital Marketing for RE Investors: ScaleMyDeals.comABOUT THE SHOWThe Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.Mission: Get Free.DISCLAIMERBe Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

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He Turned Down Under Armour's Founder - Then Lost Everything!

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