He Turned Down Under Armour's Founder - Then Lost Everything!

Why Average Thinking Keeps You Broke (with Michael Bernoff) JOIN THE BE WEALTHY MASTERMIND Want to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more. Michael: https://michaelbernoff.com https://www.instagram.com/michael_bernoff/?hl=en https://www.youtube.com/user/bernoff Bestselling author and performance coach Michael Bernoff joins Brett to break down why most people stay stuck at the same income level for decades - and what actually has to shift. Michael shares the real story of how he turned down the guy who started Under Armour, what Jim Rohn taught him in an elevator, and the $3 auto-transfer trick that built his first rental property. This one hits different. TIMESTAMPS 0:00 Introduction 1:15 Growing Up Middle Class 4:00 School Struggles and Arizona 7:15 Turning Down Under Armour 11:00 Meeting Jim Rohn 14:15 Direct Sales Lessons 17:00 The Two-Year Goliath 20:15 What Wealth Feels Like 24:00 Becoming a Speaker 29:15 Power of Words 32:00 Breaking Limiting Beliefs 39:15 Old Identity Programs 44:00 Money Conversations 48:30 The $3 Auto-Transfer Trick 53:15 Credit Card Optimization 57:45 Parenting and Influence 1:01:00 "Proud of Yourself" Shift 1:05:30 Three Truths Technique 1:13:45 Book Recommendations BOOKS & RESOURCES MENTIONED - Average Sucks by Michael Bernoff - As a Man Thinketh by James Allen - The Way of the Peaceful Warrior by Dan Millman - Trance Formations by Richard Bandler - How to Win Friends and Influence People by Dale Carnegie - The Art of Exceptional Living by Jim Rohn - Challenge to Succeed by Jim Rohn CONNECT WITH MICHAEL BERNOFF - Book: AverageSucks.com - Instagram: @michael_bernoff - Text INFLUENCE to 480-800-8051 GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: https://www.bewealthybrett.com/resources Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.