He Turned Fortune Cookies Into a Global Media Business | With Shawn Porat

What happens when you notice an opportunity hiding in plain sight? Shawn Porat has built his career around that instinct. He started a technology company while in law school and later created a marketplace for buying and selling legal judgments. His next idea came while sitting in a Chinese restaurant, watching diners open their fortune cookies. They read the messages, laughed, talked about them, took pictures, and tucked the fortunes into their pockets. Shawn recognized the value of that attention and began building a media platform around it. Today, his company reaches roughly 135 million Americans a month and works with some of the world's biggest brands. In this episode of Power & Impact, shawn tells me how he built the business, why cold outreach has opened so many doors, and how he kept going through $200,000 in credit card debt and moments when he was ready to quit. We also talk about AI, the future of advertising, the value of real-world experiences, and how shawn's unconventional approach has shaped the way he sees opportunities. His advice for anyone with an idea is simple: start by sending the email or making the call, because you don't need to know the entire path before taking the first step or getting that first response.