He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

from Persuasion by the Pint · host Jonathan Taylor

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal to name a few. You can learn more about their company at https://www.themachine.biz.

Episode metadata supplied by the publisher feed · Published May 9, 2026

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He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

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