EPISODE · May 26, 2026 · 34 MIN
He Walked Away From Nike at the Top. Here's What He Built Instead. | Matt Watson | Fix My Fees Ep. 7
from Fix My Fees · host Fix My Fees
Matt Watson spent over 11 years at Nike before leaving in 2012 to be with his dying father and his soon-to-be-born first child. What started as one freelance gig turned into a quarter million in revenue that first year, and 13 years later Watson Creative is one of Oregon's fastest growing companies, with work spanning pro sports teams, wineries, government, high-impact nonprofits, and a project he can't talk about yet that's been on the front page of CNN.In this episode, Matt breaks down why clients don't actually hire him for logos, the surprising overlap between 49ers fans and luxury wine buyers, and why AI is a solid junior copywriter but nowhere close to replacing a senior one. He also shares the advice he gives every new entrepreneur: if you're in it for the money, you'll fold the first time the market dips.If you're building something of your own, weighing the leap, or trying to figure out what actually separates a great agency from a forgettable one, this one's worth the listen.Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email [email protected] to inquire about booking.Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com to get started.
What this episode covers
Matt Watson spent over 11 years at Nike before leaving in 2012 to be with his dying father and his soon-to-be-born first child. What started as one freelance gig turned into a quarter million in revenue that first year, and 13 years later Watson Creative is one of Oregon's fastest growing companies, with work spanning pro sports teams, wineries, government, high-impact nonprofits, and a project he can't talk about yet that's been on the front page of CNN.In this episode, Matt breaks down why clients don't actually hire him for logos, the surprising overlap between 49ers fans and luxury wine buyers, and why AI is a solid junior copywriter but nowhere close to replacing a senior one. He also shares the advice he gives every new entrepreneur: if you're in it for the money, you'll fold the first time the market dips.If you're building something of your own, weighing the leap, or trying to figure out what actually separates a great agency from a forgettable one, this one's worth the listen.Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email [email protected] to inquire about booking.Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com to get started.
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He Walked Away From Nike at the Top. Here's What He Built Instead. | Matt Watson | Fix My Fees Ep. 7
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