He Went from Corporate Finance to Exposing the Fitness Industry's Biggest Trends - Jake Heyen

This week Kenny Santucci sits down with Jake Heyen — the fitness industry analyst and founder of Wellworthy who blew up on Instagram by delivering no-BS, news-style breakdowns of the brands, events, and trends shaping health and fitness culture.Jake shares the full story: from studying finance and statistics in college, to building a workout subscription platform during COVID, to joining Playbook as Director of Operations — and ultimately growing one of the most trusted voices in the fitness media space.In this episode, we get into:How Jake built his audience from zero with a completely different content styleWhy he almost quit before realizing it was actually workingThe brands he thinks are absolutely crushing it right now His take on the biggest fitness trends: community gyms, HYROX-style events, home health tech, and the rise of strength culture for womenWhy he turned down every podcast — until this oneWhether you're a fitness entrepreneur, creator, or just obsessed with the industry, this episode is packed with real insight from someone who's been behind the curtain.CONNECT:Follow Jake: @jakeheyenFollow Kenny: @kennysantucciFollow Strong New York: @strongnewyorkThis episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors!This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.