He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

Bassem took Briq from a failed data idea to a Series B leader in construction financial automation.But the path wasn't linear. In this episode, Bassem reveals how he pivoted to RPA bots, why he killed a high-growth fintech product to survive the 2023 cash crunch, and how he uses a relentless "Go-to-Market" strategy. He breaks down his exact ABM playbook, why he hates trade shows, and why he believes AI orchestration is a bigger shift than the cloud.Why You Should ListenHow to identify the "Challenger" who will kill your deal.Why trade shows are a waste of money (and what to do instead).The "1-Person Webinar" hack to close high-value accounts.The brutal reality of cutting 50% of staff to survive.Why selling "risk reduction" beats selling "time saved."Keywordsstartup podcast, startup podcast for founders, product market fit, account based marketing, construction tech, go to market strategy, enterprise sales, finding pmf, robotic process automation, ai orchestration00:00:00 Intro00:06:23 The RPA "Aha" Moment with a Tech Giant00:11:52 Selling Risk vs. Selling Time Saved00:13:27 The "New CFO" Signal in Account Based Marketing00:17:06 Identifying the "Challenger" in Enterprise Sales00:23:22 The 1-Person Webinar Strategy00:29:19 Killing the Fintech Product to Survive 202300:36:20 Why You Never Truly Have Product Market FitSend me a message to let me know what you think!