Heal It Forward: The Story Behind Juju Scented Blankets | Julia Vassau | American Masterminds

🎙 From Grief to Good Juju: How Julia Vassau Turned Healing Into a Business | American Masterminds Ep. 69 What if a simple idea could become a movement? In Episode 69 of the American Masterminds Podcast, we sit down with Julia Vassau, founder of Juju Blankets, to explore how a vision at 55 years old turned into a purpose-driven brand built on healing, scent, and intention. Juju Blankets aren’t just luxury blankets — they are scent-infused, weighted tools designed to bring calm, comfort, and emotional restoration. But this episode goes deeper than product innovation. We talk about: - Reinventing yourself later in life - Turning grief into purpose - The neuroscience of scent and memory - Raising resilient children - Acting on intuition - Why discomfort is necessary for growth - And what it really means to “Heal It Forward” This conversation is about faith, service, redemption, and building a business that actually means something. If you’re an entrepreneur, parent, founder, or someone navigating change — this episode will move you. 🛋️ About Juju Blankets Juju Blankets are premium, scent-infused blankets with replaceable aromatherapy sachets built directly into the corners. Designed to create emotional grounding and sensory comfort, they combine warmth, weight, and calming scent into one experience. Explore Juju Blankets here: 👉 https://jujublankets.com Follow them on social media and support the Heal It Forward movement. 💧 Sponsored By Blue Logic Utah homeowners — your water matters. Blue Logic’s whole-home purification systems feature 10 layers of filtration to remove PFAs, chemicals, and toxins that standard water softeners miss. Stop guessing what’s in your water. Drink better. Live healthier. Learn more at: 👉 https://www.bluelogicwater.com 📚 Helpful Resources Juju Blankets Official Website: https://jujublankets.com Blue Logic Water Systems: https://www.bluelogicwater.com Women’s Council of Realtors Utah: https://www.wcr.org 988 Suicide & Crisis Lifeline (U.S.): Call or text 988 https://988lifeline.org Make-A-Wish Foundation: https://wish.org 🎧 Listen to American Masterminds Subscribe for weekly conversations with entrepreneurs, founders, and leaders who are building businesses with intention. New episodes every week. 👉 Like 👉 Share 👉 Subscribe If this episode resonated with you, share it with someone who needs comfort, encouragement, or a reminder that it’s never too late to build something meaningful. Hard is good. Intention matters. Heal it forward. entrepreneur podcast, female founder story, midlife entrepreneurship, Utah business podcast, grief and healing, scent marketing, aromatherapy blanket weighted blanket benefits, business with purpose, American Masterminds Podcast, Julia Vassau interview, Juju Blankets review, reinventing yourself after 50