Health #3 - Marketing with Integrity: Protecting the Next Generation

We're thrilled to announce our latest episode of the Health series of Arla Unplugged, featuring James Prentice, Associate Director for Marketing Transformation, as he delves into the world of responsible marketing. Discover why having a Responsible Marketing Policy is crucial for companies today and how ours stands out by exceeding regulatory requirements. James takes us on a journey through our robust policy, highlighting how we ensure that unhealthy products are not marketed to children, a vital step in combating rising child obesity and nutritional deficits.Learn how our commitment to responsible marketing aligns perfectly with our Good Growth DNA Principle on Healthy Growth. In a rapidly evolving media landscape, James also shares insights on how we're adapting to influencer and content creator marketing, ensuring our strategies remain effective and ethical.Tune in now to explore how we're leading the way in responsible marketing and making a positive impact on health! 🎧💡