Health & Beauty Marketing as Good as Gold w/Summer Borkowski – Mastering Local Marketing

In this episode of Mastering Local Marketing, we're talking with Summer Borkowski, the owner SummerGold Co. a successful beauty and wellness center that has grown rapidly in three short years. With ten years of marketing experience in the agency world, she's applied smart strategies to fuel her business's success. We'll explore how she's built strong partnerships and collaborations to expand her reach, developed an effective referral program to turn happy clients into loyal advocates, and leveraged Instagram to attract and engage new customers. But even with these wins, Summer still has challenges that exist. We'll dive into the obstacles she's currently facing and provide expert marketing insights to help her navigate them. If you're in the beauty industry, or simply running a local small business, this episode is packed with valuable takeaways you can implement tomorrow. Follow Guest Summer Borkowski: SummerGoldCo: https://www.summergoldco.com --- Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.