Health and Wellness in Pet Food

The humanisation trend in pet care means that owners feel inclined to feed pets with better food then they eat, states Paula Flores, senior research analyst at Euromonitor International. Examples of wellness in the pet food industry can be seen in new pet food product launches that feature portion control. Organic food choices are also now available by some brands. Health and wellness is set to grow in the coming years, so prospects are good for healthy human and pet alike.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.