Health and Wellness Market: The Competitive Landscape in 2017

Euromonitor International recently published 2018 edition of health and wellness data inside of our Passport research database. In the health and wellness beverages market, major soft drinks companies such as Coca-Cola, PepsiCo, Nestle and Danone continue to hold prominent positions. Water giants Nestle and Danone outpaced carbonates players Coca-Cola and PepsiCo. Multinationals are chasing deals in the organic, naturally healthy and fortified and functional spaces. Danone’s WhiteWave acquisition allowed it to become the world’s number one organic player in 2017. Reckitt Benckiser’s merger with Mead Johnson Nutrition Company meant it became a prominent player among fortified and functional dairy companies. This may put pressure on Danone and Abbott Laboratories in the fortified and functional milk formula category thanks to Mead Johnson’s wide geographic footprint.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.